Mattress industry as an important branch of the furniture industry, has grown into a modern industry. 2012, international mattress industry output value of about 400 billion US dollars, the main producing countries are the United States ($ 6.349 billion), China ($ 6 billion), Canada, Germany, Italy, Britain, France, Brazil and Japan. Of more concern is the mattress industry has been showing a trend of rapid development, per capita consumption amount mattress 30 major consumer perspective, from 2000 to 2011, per capita consumption level of the index on behalf of more than doubled.
 
Mattress usage compared to the United States and Europe for more than 87% of China's consumers to use low proportion mattress, only about 55%, according to industry surveys incomplete. China mattress industry started in the early 1980s, the development of late, but because 1.3 billion population base and rapid revenue increase, resulting in the rapid development of the mattress industry, from 2002 to 2011, China's annual consumption growth mattress 24%, much higher than the world average annual growth rate of 9%. After 30 years of rapid development, China has become the world's second largest mattress market in mattress consumer demand reached more than 43 million.
 
According to the Business reported net release of "2013--2018 mattress market prospect of China Analysis Report" states: Space is becoming increasing domestic mattress market, upgrading and development of industry is also synchronized progress. Since the introduction of China from spring mattresses, mattress consumption concept undergoing rapid change, mattress replacement frequency to speed up the trend, at the same time, consumer demands for environmental protection and new materials have become increasingly prominent. In recent years, new materials continue to show the mattress industry, following the outer spring, sponges and other major materials, latex, silicone, sponges and other new materials, new mattress mattress sales also continue to appear in the market, but there is no formation of the spring Alternative trend mattress, the mattress in a more mature European market, for example, in recent years, spring mattress maintained a relatively stable
59% market share, latex mattresses proportion accounted for about 10% -30% in different European countries.
 
 
In terms of industry concentration, Chinese mattress industry concentration is very low, with the United States and Europe very different competitive landscape. According to the "China Furniture" (February 2014) published: Xilinmen, Sui Insurance Group, then the mattress of the day, mousse bedroom Ltd., Hunan goodnight home Industrial Co., Ltd., Hefei, Anhui Bao Group, Zhejiang flowers Media Group Limited, Hayes Slumberland Furniture Co. eight soft mattress brands total sales value of about 1.261 billion yuan, accounting for 11.16% of enterprises above designated size industrial sales output value of the mattress, which accounted for approximately 3.98% Xilinmen , the highest in the industry first. When you consider the size of the country, including numerous companies, including the following mattress GDP, the share of the top eight brands will drop substantially. Compare mattress industry fully competitive US market, its top three Simmons (Simmons), Sealy (Sealy), Serta (Serta) US market share accounts for about 50%. While the top ten European companies accounted for mattresses 44% share of the market.
 
Currently, there are about more than 500 professional mattress manufacturer, has brands and manufacturers a total of 200 patent, the region has become the leading national brands 3-5 competition. Mattress products with higher industrial product features, with more content of science and technology, and general furniture comparison, relatively few aesthetic content of art. At the same time, because of the close contact between the mattress and sleep, sleep aspirations also reflected in the concentration of the mattress brand's marketing strategy. Thus, competition between the mattress business foothold on the one hand that the level of competition, it also lies at the core of competition around sleep between marketing positioning.
 
Competition from the terminal, the mattress brand management to join the wholesale level, supplemented by company-owned brand, the model determines the basic domestic family-oriented (civilian) mattress sales professional furniture stores overwhelmingly dominant, independent stores supplemented by sales terminal composition. Rent, location, marketing and other factors furniture store to a large extent influence the franchisee's business performance. Therefore, the current terminal mattress brand competition on the one hand reflected in the quality of the franchisee selection and breeding, it also reflected in the professional store competition for resources. In recent years, the rapid growth of online sales, but according to the data currently displayed in the main sales network platform analysis, sales net sales platform formed is not enough to form the proportion of industries and enterprises have influence.